Back to like three weeks ago, Steve Jobs passed away. From that time on, I was thinking what makes Apple successful?
First of all, I think Apple brings innovation to the products. Take iPhone for example, it does not have any keyboard; its touch screen is highly accurate; it contains various kinds of apps from entertaining to academic. 21 century needs creativity! As a product of innovation, iPhone leads the whole cell phone industry, as shown below:
Another point to address here is about their tricky strategy. For example, rather than launching iPhone 4G after iPhone 3G, they produced iPhone 3GS, which did not make big differences than iPhone 3G. However, soon after iPhone 3GS, 4G popped up with brand new design, display, capability, performance, and battery life. People are surprised by these changes; they just want to buy it!
In addition, they know our necessity and preference. When more and more people are complaining about the screen of iTouch is small. They launched the iPad, which had a much bigger screen. Although the price tripled, a lot of people would still buy it because it’s just cool!
Last but not least, compared to the people back to 80’s, we are more sensational: we care more about our feeling. Take laptop for example, Macbook Pro is just like caffeine. Although it may not be the best, it gives people good feeling when we are tired with heavy and noisy laptop. Also, the system is just great to use. Personally, I enjoy iCal a lot. It just simplifies my life. Maybe Macintosh operating system is not better in the aspect of academic than Linux; not better in the aspect of business-use than Windows. However, it is definitely better in the aspect of easiness, beauty, and convenience.
All in all, Apple’s products combine technology and art. Just as Jobs said:
Technology alone is not enough, it’s technique married with the liberal arts, married with humanities, that yield us the result that make our heart sing.
Apple is just like an icon, which spread around the whole world with its aesthetics and convenience.