And the grand prize is…
Game shows are popular forms of TV entertainment that reach out to various audiences. As TV has become increasingly popular over the years more and more stations are creating game shows. Despite the expansion and growth, the premise of the shows is still the same. Participants are giddy money chasers, the hosts are well-dressed men and the prize presenters are sexualized women. What does this structure say about gender roles in our society?
I will occasionally watch game shows while I am at the gym. I never find much interest in the game shows themselves because I am so fixated on what the women are wearing. The brand new car she is presenting becomes sexualized and feminized to me because of the way she fashions it. She strokes the sides, smiles, and flirts with the audience. Is she trying to encourage the participants to win? Or is she trying to flaunt herself?
(by the first 30 seconds a woman presents a car- it’s interesting because this is the first clip I watched on youtube and it was exactly what I was looking for).
I think we need to reassess the goal of these game shows because they embody and reinforce so many gender stereotypes. When women are displayed alongside the prizes they are essentially being compared to material goods. Men, as the announcers of the show possess the control and power. To me, this sounds a lot like a pimp daddy and his ladies.
Why is the focus of these shows so sexualized? Can’t we just watch a fun game show without being subjected to underlying issues about gender roles? Game shows may appear harmless, yet they are actually doing a disservice to our society.