The Girl Effect: The Clock is Ticking


9 thoughts on “The Girl Effect: The Clock is Ticking


    On a serious note, talk about a call to action. The music, the font, the colors, everything functions so effectively. It’s great to see something presented in a different medium as well. Its message definitely wouldn’t have been as effective in a fixed text format.

  2. Jr. Woodard says:

    This is a great ad. Everything about it i loved. The message, the ability to hold my interest,and the unique way of showing this message how real the situation is. The youth is suffering and needs more of these to pop up. But as i will say, what about the boys. I mean young men are at risk of HIV as well and are put in positions where sex can be a problem for them not just for women. They could feel pressured into sex just as well as a girl is and if they arent safe and not ready they need to be approached about it as well. You don’t see too many ads that target them for an audience and that is a shame. If that was to change then it could really impact our world and youth as a whole.

  3. Salvador Forte says:

    This is a very well done campaign with a powerful message of preventing the female youth into going the wrong and less fortunate path. There is one huge underlying assumption towards the end however: that every girl wants to get married and have a child. The campaign says, “She can marry and have children, when she’s ready.” Although it does say “can” and “when she’s ready”, the campaign is still pushing towards the feminine ideal.
    In terms of the campaign, it is very effective because the ability to marry and have children on the woman’s accord, proves that she has a choice. This is not the case for the girl in the first scenario. The campaign used the idea of marriage and having healthy babies to counteract the helplessness and lack of choices the girl in the first scenario had. For the sake of the message, the use of the assumption that every girl wants to marry and have children is valid. Some girls do not have a choice, the campaign just wants every girl to at least have a say in their life.

  4. Tom Michaud says:

    I think what draws me in the most is its like an apple commercial. Its got a sweet song playing in the background that isn’t too distracting, and there is constant motion on the screen. It commands to be hear. Its not just a call to action, it’s a draft. I cannot picture anyone watching this and not feeling bad about what they are seeing. Yes i can understand be skeptical about it, but come on! It absolutely pulls your heart out. It’s appeal to pathos is so strong. It has ethos, because of the organization putting the message out. They even give you a website to check out at the end. So one might be able to go check out their sources for their information, the logos aspect of the argument. To me it makes sense, and they try to spell it out in a very easy way to understand. the color of the letters on the background is always a start contrast, as to be easily seen and read quickly. I think leaving the reading up to the audience was a great move on the designer’s part. Reading is more easily recalled in our memory than something some lady said on an internet video, you feel me? I can remember something way better reading it than i can if a person just says it to me. So i think this ad is a really strong one, with a great argument and a great set-up for it.

  5. Michele says:

    Posted for: Sylvie Scheubeck

    I think this ad is well done, but there’s one thing I might not totally agree with. The video just shows girls and women as being potentially accessible for HIV. What about boys and men? Usually, people put the cat among the pigeons about homosexuals being the most potential ones of getting infected with HIV. Here, men are not mentioned at all. Why not? Is this the new idea of society that only females can get infected?

    Furthermore, when I saw that video I had the impression that this ad is more concerned about of how to institutionalize our society rather than how to enlighten the people not to get on the wrong track. As for me, this video pushes one too much into one certain direction: It seems like the only important thing in life is how to become the “perfect” woman, daughter, mother, grandmother, etc. I was too much distracted by the female stereotypical features used in the video (the bun of the mother, the braids of the daughter, etc.) to really concentrate on its HIV-message. It seems like ideology is THE way to prevent HIV…

  6. Allison says:

    This was a very creative campaign and brought about the issue in a way that makes us want to help, and also attracts a lot of attention. It is beneficial that the campaign doesn’t speak in a way that blames those who are in poverty, but instead is inspiring and provides hope for the future. It is also effective because it shows that women do have a choice; however, it may be hard for some girls to really feel like they have this choice. In a lot of cases, girls have to drop out of school in order to work and make money for their families; however, this shows that if they stay in school, they will have so many more opportunities to choose what they want to do instead of being forced into something. I also like at the end that it says she can be healthy and then her child will grow up to be healthy. Living in poverty is a vicious cycle, and it seems that if a woman has a baby at a very young age, such as 14, her child will grow up in a similar environment as she did, thus leading to the same end result.

  7. Amaury Ramirez says:


    This is a ridiculous video, although I loved the kinetic topography. The idea behind it is a nice one but it’s a primitive way to go about it. The problem cannot be controlled by the solution they give. They say that due to poverty the child might be married of at age 14, which is not true. It could happen, as anything can happen in this world but not only because of poverty. Now if they child is poor, how in earth do you plan on keeping them in school if there is no money. This what I thought when I was watching the video and I noticed the problems are problems because those solutions don’t address the problem.

    This video makes the whole idea seem so easy to develop when it really isn’t. The way they went about present the “solution” is amazing because they are changing things up, especially with this generation. But what they are saying those make sense in terms of changing the lives of poor women by just saying education will help them. Yes, education will help them, that is if they are not forced to give up school because of how poor they are and the need for them to work. Or entertaining the thought that the pregnancy might not cease even if their education, because the young girl has no control because her parents make the choice of marriage and such.

    I don’t like this ad at all. I’m not sure why everyone is so happy. I have family members that are really poor, and I don’t see this helping them whatsoever.

  8. Karen Romero says:

    I really like the creativeness of the video and how it brings awareness to the problem that many young girls face in poverty. The way this video was designed and the manner it tells a story is fantastic because a person can not help but continue to look at the video. It also brings out emotion and feelings in the person who is watching the video. I could not help but be sad and feel helpless.
    With that said, I completely agree with Amaury. I did not like the fact that this commercial does not actually give a solution. This commercial makes it seem that it is easy to prevent situations where young girls have to leave school and are married at a young child. How can these girls prevent difficult situations such as teenage pregnancy and prostitution if they do not have the resources to stay in school and get an education to begin with? Young girls who live in poverty wish to get an education and not have to sell their bodies as a way of income, but their is no other way of life for them. People in poverty have to think about where they will get their next meal and unfortunately, can not think about educating themselves. Hopefully, videos like this raise awareness and encourage people to donate money to causes that deal with helping young kids and families in poverty.

  9. Jacqueline Murphy says:

    This is a great advertisement. I absolutely loved it. I was shocked at the statistics within this short 3-minute clip but found them very informative. This ad was incredible creative and the use of the cartoonish looking girl growing up in the world and then when she reaches 12, if she is poor what will happen. I especially loved that they rewound the video and the girls life to show how her future can be altered if we help to stop young girls from going into poverty. I didn’t recognize the realness of the situation until I saw this advertisement. This ad is targeting women and trying to shine light on the fact that women are at risk of getting pregnant, getting married, selling their bodies to protect their families, and contracting HIV when they are living in poverty. It is sad to think that this happens to girls at such young ages and that unless people step in to help them they will continue to go down this slippery slope and end up pregnant by the age of 15. I feel lucky and honored that my parents and those around me have kept me on a straight path all of my life. This video saddened me because I feel helpless towards these young women. I want to help them out because I was able to avoid that lifestyle and want other people to escape that life and live a healthy lifestyle when they have finished their education and saved up enough money to start a life, build a house, and support a family. The key to success in my own opinion is education. If we can keep young girls in school for as long as possible I think there is a shot at keeping young girls away from parenthood and poverty for several more years.

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