My sister shared with me, the other day, the new Kia Soul commercial. This time the hamsters are dancing to “Party Rock Anthem” by LMFAO. Personally these commercials crack me up. The hamsters are adorable, and the idea is very creative.
The hamsters first appearance in the Kia Soul commercials came about in 2009 were they compared the old age of cars, which are represented by hamster wheels, to the new age, the Kia Soul. This original commercial shows the Kia Soul as vibrant, different, cool, and new. The 3 “hip-hop” hamsters in the Soul are different from the other hamsters. They don’t have the same old wheel, or hamster house, plus they know how to “keep it real.” All the others hamsters are stuck in place, they are not moving forward in the times. Which leads us to believe that the Kia Soul is a step forward for car engineering.
The 2010 commercial finally gave these hamsters clothes though. They are officially the “hip-hop” hamsters. Part 2 of the Kia Soul trilogy is another step up for the Kia Soul.
Whoever created this hamster idea should be making millions, because I am sure they have sold a ton of Soul’s with this commercial. I mean watch the commercial; this is entertaining. The hamsters are “gangster”, and they are the only happy hamsters in the commercial. You see a clinically depressed hamster in a washer, two suicidal hamsters in a toaster, and who knows what is going on with the hamsters in the cardboard box. If that isn’t enough the background music is telling you to “get with this”, the Kia Soul. Plus if you don’t “get with this” I am sure those hamsters would kick your ass. Finally the newest commercial, which is my personal favorite, was just released August 28.
These hamsters are so smart, they have moved out of the hoods and into Hollywood. And now they are saving the world?! As one blogger said they are “bring Soul to a soulless world.” Not to mention, these hamsters are better dancers then most people I know, including myself. These hamsters are taking over the world. The songs exact lines toward the middle of the commercial are “everybody just have a good time, and we gone make you loose your mind.” They are showing how kick ass this car really is. I mean so far the car has hamster’s driving it, it has been showing as the “new generation”, and it is ending wars. These car dealers really know how to advertise a product, subliminal messaging at its best. Not only do they tell the consumer that they want this car because all the hamsters think it’s the best, but they actually show off the product. You can see its sound system, the push to start, the navigation, butterfly lights. This Soul is “the new way to roll”!